1. Is it a name that will be favorable for search engine optimization? This doesn't have to be the only reason but it should be a consideration.
2. Is it a clever and interesting name that people will remember? There's a lot to be said for being memorable in a good way. A good name helps with Top of Mind Awareness.
3. If the name is your name, what is does your brand say about you? If you use your own name, make dang sure you are very ethical at all times 24/7.
4. If the name is something else, what does it mean to the average consumer? Don't use any name that even remotely has a negative connection.
5. Are you able to find a proper domain name for it? By proper, I mean is it a dot.com? Don't consider anything other than a com, net or org. Those are still the gold standard.
6. Is the name short enough to make an attractive logo? Not a deal breaker but logos are helpful.
7. Is it a name that you won't have to change three years from now? When people switched over from film to digital, a lot of business owners thought it was nice to say "digital photography" in their name. Now it would look a bit old fashioned since everyone is digital and some don't even know what film is. Go for a name that will be timeless.
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