Who is your Ideal Customer?

This is from the "Queen of Buzz", Wendy Kenney and she has some great advice on helping you to reach your Ideal Photography customers. This information is important because it will help you identify the different ways your customers communicate and search for what they need and the best methods to reach them. For example, if you can come up with answers to the following questions you will then know the best ways to spend your communication resources.

1. Name an ideal customer
2. What are their characteristics?
3. What are their wants and needs?
4. What are they motivated by?
5. How do they communicate and look for info?
6. How do they not communicate and loo for info?