Image by gordon2208 via FlickrWhen you get right down to it, very few companies really know what customer service is all about. We have companies that think every bit of customer service can be done online and online only. We have some companies who will make a human available to answer you questions, but only as a last resort. 90 percent of the companies out there today rely on either one or both of these concepts. Companies that offer world class customer service are usually open 24/7; they will answer your question but then go the next step and offer to walk you through it; you always get a real human to talk to right away; and they know that even if the customer isn't always right, they will do the right thing to keep the customer happy. Above all, they will conduct themselves beyond reproach from a moral and ethical perspective.
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